To “deliver” their Motorby messages, MINI will utilize Radio Frequency Identification (RFID) technology - or, as MINI likes to call it, “Really Fun Interactive Devices.” RFID, which is used in everything from passports and credit cards to pet IDs, tollbooths and even ski lifts, has never been used as a means of communication with customers - until now. With this groundbreaking new use of RFID, MINI will engage its community in a conversation in a fun, engaging, dynamic and personalized way.

First ever talking billboards revealed to MINI motoristsÂÂ