At thursday, November 26, 2009 Peter Kaptein (Instant Interfaces) and Valerie Ivangorodsky (Vivango) of the Roomware Project offered the “Connection point” also deployed for the Cabellero Factory Business Event 2009  and the Music & Bits event last October. The NIMA MEE was held in the Brandboxx in Almere. In total there were over 250 people present that day.

The Nima MEE 2009 presented three finialists x 4 categories (Absolute Excellence, Innovation to the max, Completely Customer Connected and Most MVO).

Nima asked the Roomware project to install the Connection point to enable their visitors (over 250 marketing professionals) to exchange their contact data. The system works by scanning the QR-codes and deciphering them into readable text. When two people show their code the system perceives that as a match and sends an e-mail. Person “A” will receive the contact data of “B” and “B” the contact data of “A”.

This was possible via QR-codes produced by Peter Kaptein and printed on a second badge which could be scanned by the QR-code scanner. The QR-codes contained the full name, the function and the e-mail address of the person. There were more than 30 e-mail exchanges between people.